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FOOD FOR THOUGHT
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Doubt is our product since it is the best means of competing with the
"body of facts" that exists in the mind of the general public. It is
also the means of establishing a controversy.
Within the business we recognize that a controversy exists, However,
with the general public the consensus is that cigarettes are in some
way harmful to the health.
If we are successful in establishing a controversy at the public
level, then there is an opportunity to put across the real facts
about smoking and health.
-- Lobbyist from Philip Morris, 1969
From a playbook later on used by many lobbyists
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* Origin: Home of the Fidonews (2:2/2.0)
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