-=> paulie420 wrote to Tracker1 <=-
pa> Maybe I'm naive to the process, but I just can't understand for the
pa> life of me why these companies don't just... build more inventory?
pa> Stock more cards? Meet demand?
Low supply = more demand, higher cost per unit. Why build to meet demand
when you can increase the value (and therefore the cost) by not keeping up
with demand instead?
Let demand jack up the cost, change your product from a commodity to a
specialty item, and make more money selling fewer units - and get free
advertising bumping your product from one of dozens to The One People Need
to Have.
Marketing 101.
... Do the words need changing?
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